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💰 Revenue Stack | June 6, 2025

Your Voice AI Guidebook is Here

Thinking about Voice AI for your contact center? Discover how leading contact centers are making smarter Voice AI decisions.

This guide walks you through the key trade-offs between vendors and model types, shows how to reduce latency and cut inference costs, and outlines how to deploy a fully optimized solution in just weeks—not months.

Whether you're building or buying, get the clarity you need to move fast and scale with confidence.

Download The Free Guide

Weekend fuel for your sales engine!

Hey Revenue Builder,

While your competitors are scrolling TikTok this weekend, you're about to absorb three game-changing insights that'll separate you from the pack come Monday morning.

Let's dive into this week's stack:

📖 BOOK: Stop Selling, Start Leading

By Deb Calvert

The game-changer: Most sales "gurus" tell you to overcome objections. Calvert flips this completely—she shows you how to eliminate objections before they happen by positioning yourself as a trusted advisor, not another vendor.

What hit different: The "Insight Selling" framework in Chapter 4. Instead of pitching your product, you lead with industry insights your prospect doesn't know. Suddenly, you're the expert they need to hear from.

Monday action: Before your next prospect call, research one industry trend affecting their business. Lead with that insight, not your pitch.

Why this matters now: In 2025's hyper-competitive B2B landscape, product differentiation is dead. Insight differentiation is everything.

🛠️ TOOL: Clay (clay.com)

The data enrichment platform that's crushing it

What it does: Clay combines 50+ data sources to build hyper-targeted prospect lists with enriched contact info, company insights, and personalization data points—all in one workflow.

The magic: Their "waterfall" feature tries multiple data sources until it finds what you need. No more manual data hunting or paying for multiple tools.

Real numbers: Users report 40% higher response rates because they're reaching the right people with the right context. One user went from 2% to 8% meeting conversion rate.

Get started: Use their free tier to enrich 100 contacts. Create a list of 25 target accounts and see the difference quality data makes.

Pro tip: Connect Clay to your CRM and set up automated enrichment. Your SDRs will thank you.

🎯 TACTIC: The 3-Touch LinkedIn Sequence

Because most people mess up LinkedIn outreach

The framework:

Touch 1 (Day 1): Connect with a personalized note mentioning something specific from their profile/company (not your product)

Touch 2 (Day 7): Share a relevant industry insight or resource with no ask

Touch 3 (Day 14): Soft ask for a brief conversation about challenges they might be facing

Why it works: You're building relationship capital before making any withdrawal. Most LinkedIn outreach is selfish—yours will stand out by being helpful first.

The psychology: People buy from trusted advisors, not salespeople. This sequence positions you as someone worth knowing.

This week's homework: Pick 10 high-value prospects and start this sequence. Track response rates vs. your current approach.

🚀 Your Weekend Revenue Stack Recap

You now have:

• A mindset shift that turns you from vendor to advisor

• A tool that gives you unfair advantages in prospecting

• A tactic that builds relationships while everyone else spams

The compound effect: When you combine insight-led conversations + quality data + relationship-first outreach, you're not just in a different league—you're playing a different game entirely.

What's working for you right now? Hit reply and tell me your biggest sales win this week. I read every response.

Building revenue,
Ed Weeks, Jr. MBA

P.S. Know someone who needs this edge? Forward this newsletter. They'll thank you Monday morning.

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