🔁 Phase 2: Lead Nurture & Trust Building

Turn Attention into Intent Without Burning Your List

Author

Ed Weeks, Jr.
April 22, 2025

In partnership with

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If Phase 1 was all about capturing attention and filling your pipeline with smart, AI-powered outreach… Then Phase 2 is about what happens after that first “Hey there 👋.”

Because let’s face it — most of your leads?
They’re not ready to buy. Not yet.

But with the right nurture system, you don’t lose them.
You build the kind of trust that turns “not yet” into “let’s talk.”

🧠 Why Nurture Matters

Only 3% of your market is actively buying right now.
The rest are silently learning and evaluating.

Without a nurture system, they go cold.
With one? You stay top of mind and earn trust over time — while your competitors keep chasing new leads.

📚 Phase 2 Strategy: The Trust Stack

You need a Lead Nurture System that:

✅ Educates
✅ Builds authority
✅ Nurtures intent
✅ Prompts micro-conversions

Your content must do 3 things:

  1. Share insights that shift perspective

  2. Demonstrate that you understand their pain

  3. Show that you’ve solved it before

🔄 Step 1: Set Up a Nurture Email Sequence

Start with a 4–7 email flow designed to build rapport, not pitch.

Here’s what to include:

  • Big Idea Drop: Shift how they think about the problem

  • Story Email: Show how a client went from stuck → scaling

  • Mini Playbook: A short guide or checklist they can implement now

  • Objection Breaker: Address the silent “but will this work for me?”

  • Soft CTA: No-pitch invite to book a call or download more

📌 Pro Tip: Use tools like Regie.ai, ConvertKit, or HubSpot to personalize this by industry or persona.

🎯 Step 2: Add Multi-Channel Touchpoints

Not every lead lives in their inbox. Add value everywhere they hang out:

💡 Channels to layer in:

  • LinkedIn content (3–4x/week)

  • Short-form video (YouTube Shorts, Reels)

  • Retargeting ads with helpful content, not hard CTAs

  • Newsletter invites with bonus content

Use tools like Taplio, OpusClip, or Meta Ads to stay in front of your leads—without annoying them.

🧩 Blueprint: Phase 2 Stack Setup

Function

Tool Recommendation

Email Nurture

ConvertKit, Lemlist, HubSpot

Content Creation

ChatGPT, Jasper, Descript

LinkedIn Nurture

Taplio, Shield, Lemlist

Video Repurposing

OpusClip, Vizard.ai, Veed

Retargeting Ads

Meta Ads, LinkedIn Ads

✅ Phase 2 Checklist:

✔️ Build segmented nurture flows (4–7 emails each)
✔️ Repurpose at least one post per week into video
✔️ Post regularly on LinkedIn with value-first insights
✔️ Set up retargeting with newsletter or case study content
✔️ Add micro-CTAs to stay warm (download, reply, book)

💬 Ed’s Take:

“Lead nurture isn’t about more noise — it’s about the right signal over time.”

Trust is built through value.
And when your content leads with value, trust turns into conversations.
And conversations? That’s where the sales begin.

🔜 Next Issue: Phase 3 – Sales Conversion Layer
How to turn nurtured leads into booked calls, closed deals, and repeatable revenue.

You’ll learn:

  • What to automate

  • How to create urgency without sleaze

  • And the closing system that keeps your pipeline moving