Systemize Sales. Sharpen Messaging. Sell Like a Top Rep.

👋 Welcome to the First Issue of Revenue Stack

You just joined a newsletter built for B2B founders, sales leaders, and revenue-driven marketers who want one thing: growth that scales.

Each week, Revenue Stack breaks down systems, strategies, and tools that help you tighten your sales process, sharpen your messaging, and unlock revenue you’re probably leaving on the table.

No fluff. No theory. Just high-impact insights from the front lines.

Let’s stack some wins.

Most B2B sales orgs are stuck in the “wing it” phase. No consistent process. Messaging that’s all over the place. Reps doing their own thing. This first release of our newsletter breaks down how to systemize your sales, sharpen your messaging, and steal top rep tactics to drive serious growth.

🔧 CORE INSIGHT / PLAYBOOK:

The 3 Sales Multipliers You Can’t Ignore

If you want scalable, repeatable sales results, you need these 3 pillars working together:

1️⃣ Systemize Your Sales Process in 3 Stages

Most teams operate by gut. Here’s how to install a real system that scales:

• Stage 1: Capture
  Audit your current process. What steps do your top reps follow? Map it. Don’t skip the emotional stuff—what really gets deals moving?

• Stage 2: Codify
  Create a Sales Playbook: lead sources, first call scripts, objection handling, deal stages, follow-ups. Write it like you’re onboarding a new SDR tomorrow.

• Stage 3: Optimize
  Add automation (CRM triggers, email drips, LinkedIn sequences). Layer in training loops—monthly call reviews, shadow sessions, and fast feedback.

📌 Pro Tip: If you can't onboard a new rep and get them producing in 30 days, your system isn’t ready.

2️⃣ Use Messaging Frameworks That Convert

Most sales messaging is too vague or too clever. Stick to battle-tested frameworks like:

• PAS (Problem, Agitate, Solve) – Identify the pain, dig into the cost, then position your offer as the solution.

• Before-After-Bridge – Show the world before you, the dream after, and how you take them there.

• 4U (Urgent, Unique, Useful, Ultra-specific) – Great for emails and social DMs.

📌 Pro Tip: Record your top reps' discovery calls and listen for what prospects actually respond to. Use their words in your copy.

3️⃣ Copy What Top Performers Do Differently

Top reps aren’t always louder—they’re just sharper. Here’s what they do:

• Pre-call prep every time. They review LinkedIn, recent news, industry trends—then tailor their open.

• Follow-up fast. Top reps follow up 2–3x faster than average ones. Speed = trust.

• Own their numbers. They don’t rely on managers. They track their own pipeline, close rates, and bottlenecks.

📌 Pro Tip: Ask your top 3 reps to write out how they win deals. Turn it into a mini internal doc or training module.

📈 GROWTH TIP OF THE WEEK:

Tool: Fathom – AI note-taker for Zoom, Google Meet & Teams
Why it’s 🔥: Automatically records and summarizes your calls so your reps can focus on selling, not scribbling.

📣 WHAT’S NEXT:

Want help systemizing your sales and getting your reps closing faster?
Reply “Sales System” and I’ll share the playbook we’ve used to scale dozens of B2B sales teams.