In partnership with
REVENUE STACK – Monday Brief | June 9, 2025
For Sales Pros, Founders & Fractional Leaders Who Play to Win
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THIS WEEK'S FOCUS:
The 3 Lies Killing Your Pipeline (and How to Fix Them Before Q3)
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Let's be honest — summer slowdown is real. But it's not the market's fault. It's yours if you're falling for these 3 lies:
Lie #1: "Everyone's out of office." Reality: Your competitors think that. Which means you can book twice as many calls if you just keep showing up.
Lie #2: "Email is dead." Nope. Bad cold email is dead. Personalized, relevance-driven sequences still convert. Audit yours — would YOU reply?
Lie #3: "I need more leads." What you need is a tighter offer and a better follow-up system. Double your close rate before you double your ad spend.
This week: pick one of these lies you've been telling yourself. Kill it. Then execute.
STACKED INSIGHT
LinkedIn > Cold DMs > Crickets?
Try this instead:
Comment on your ICP's posts first
Send a personalized Loom vid
Offer a free audit or teardown (with proof, not pitch)
Then ask for a 15-min call
Cold outreach that feels warm converts better. Every time.
TOOL OF THE WEEK
ChatGPT Custom GPT + Instantly
Plug a tailored GPT into your outbound sequence to write better openers, research faster, and test 3x more subject lines without burning your brain.
Bonus Prompt Pack:
"5 Cold Email Hooks That Don't Suck"
Reply to this email and I’ll send them to you!
SALES MINDSET
"Don't sell the product. Sell the outcome."
Nobody wants software. They want more profit, less chaos, or a shorter Friday. Frame your pitch around life after yes.
ACTION THIS WEEK
Rework your top cold email
Book 3 intro calls with old prospects
Publish a 'point of view' post on LinkedIn
Track ONE number every day (hint: booked calls > impressions)
Let's stack this revenue.
No fluff. No hacks. Just high-performance sales strategy for people who want to win.
— Ed @ Revenue Stack
P.S. I'm opening up 3 new 1:1 slots for fractional CMO strategy this month. Want one? Reply and tell me “I’m interested”.