The 3 Lies Killing Your Pipeline This Summer

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REVENUE STACK – Monday Brief | June 9, 2025

For Sales Pros, Founders & Fractional Leaders Who Play to Win

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THIS WEEK'S FOCUS:

The 3 Lies Killing Your Pipeline (and How to Fix Them Before Q3)

Let's be honest — summer slowdown is real. But it's not the market's fault. It's yours if you're falling for these 3 lies:

Lie #1: "Everyone's out of office." Reality: Your competitors think that. Which means you can book twice as many calls if you just keep showing up.

Lie #2: "Email is dead." Nope. Bad cold email is dead. Personalized, relevance-driven sequences still convert. Audit yours — would YOU reply?

Lie #3: "I need more leads." What you need is a tighter offer and a better follow-up system. Double your close rate before you double your ad spend.

This week: pick one of these lies you've been telling yourself. Kill it. Then execute.

STACKED INSIGHT

LinkedIn > Cold DMs > Crickets?

Try this instead:

• Comment on your ICP's posts first

• Send a personalized Loom vid

• Offer a free audit or teardown (with proof, not pitch)

• Then ask for a 15-min call

Cold outreach that feels warm converts better. Every time.

TOOL OF THE WEEK

ChatGPT Custom GPT + Instantly

Plug a tailored GPT into your outbound sequence to write better openers, research faster, and test 3x more subject lines without burning your brain.

SALES MINDSET

"Don't sell the product. Sell the outcome."

Nobody wants software. They want more profit, less chaos, or a shorter Friday. Frame your pitch around life after yes.

ACTION THIS WEEK

• Rework your top cold email

• Book 3 intro calls with old prospects

• Publish a 'point of view' post on LinkedIn

• Track ONE number every day (hint: booked calls > impressions)

Let's stack this revenue.

No fluff. No hacks. Just high-performance sales strategy for people who want to win.

— Ed @ Revenue Stack

P.S. I'm opening up 3 new 1:1 slots for fractional CMO strategy this month. Want one? Reply and tell me “I’m interested”.