The 3 Lies Killing Your Pipeline This Summer

Why "everyone's out of office" is costing you deals — plus the cold outreach sequence that feels warm and converts better

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REVENUE STACK – Monday Brief | June 9, 2025

For Sales Pros, Founders & Fractional Leaders Who Play to Win

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THIS WEEK'S FOCUS:

The 3 Lies Killing Your Pipeline (and How to Fix Them Before Q3)

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Let's be honest — summer slowdown is real. But it's not the market's fault. It's yours if you're falling for these 3 lies:

Lie #1: "Everyone's out of office." Reality: Your competitors think that. Which means you can book twice as many calls if you just keep showing up.

Lie #2: "Email is dead." Nope. Bad cold email is dead. Personalized, relevance-driven sequences still convert. Audit yours — would YOU reply?

Lie #3: "I need more leads." What you need is a tighter offer and a better follow-up system. Double your close rate before you double your ad spend.

This week: pick one of these lies you've been telling yourself. Kill it. Then execute.

STACKED INSIGHT

LinkedIn > Cold DMs > Crickets?

Try this instead:

  • Comment on your ICP's posts first

  • Send a personalized Loom vid

  • Offer a free audit or teardown (with proof, not pitch)

  • Then ask for a 15-min call

Cold outreach that feels warm converts better. Every time.

TOOL OF THE WEEK

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Plug a tailored GPT into your outbound sequence to write better openers, research faster, and test 3x more subject lines without burning your brain.

Bonus Prompt Pack:

"5 Cold Email Hooks That Don't Suck"

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SALES MINDSET

"Don't sell the product. Sell the outcome."

Nobody wants software. They want more profit, less chaos, or a shorter Friday. Frame your pitch around life after yes.

ACTION THIS WEEK

  • Rework your top cold email

  • Book 3 intro calls with old prospects

  • Publish a 'point of view' post on LinkedIn

  • Track ONE number every day (hint: booked calls > impressions)

Let's stack this revenue.

No fluff. No hacks. Just high-performance sales strategy for people who want to win.

— Ed @ Revenue Stack

P.S. I'm opening up 3 new 1:1 slots for fractional CMO strategy this month. Want one? Reply and tell me “I’m interested”.

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